Rotgar

Rotgar helps law firms, clinics, and other regulated businesses understand where potential clients find them across Google Search, Google AI Overviews, ChatGPT, and Gemini.

We analyze the questions people ask before choosing a provider, measure whether the client appears in the answers, identify which competitors are recommended or cited instead, and map the highest-impact opportunities by service line and location.

Each report clearly separates measured data from modeled estimates and turns the findings into a prioritized action plan. Recommendations are checked against the website’s existing content and technical setup, so clients can see what already works, what is missing, and what should be addressed first.

Our audits use public data by default. Google Search Console can be connected with read-only access when more precise first-party data is required. We can sign an NDA if needed.

Rotgar was founded in 2011 by Evgeniy Yudin, who has worked in SEO since 2008. We combine technical SEO, content strategy, local search, and AI search visibility for regulated and multilingual markets.

Clients can begin with a standalone audit. No ongoing retainer is required. Implementation support is available separately.