Rootstrap
Our mission is innovation.
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About Rootstrap
Rootstrap is an AI-native digital product development firm that helps startups and enterprises design, build, and scale software, with deep expertise in AI, LLMs, and intelligent systems alongside custom development and web and mobile products. Headquartered in Beverly Hills, California, they staff engagements primarily with senior engineers, designers, and product leaders from their Latin American delivery centers in Buenos Aires, Montevideo, and Medellín.
The company positions itself as an extension of a client's internal team, offering nearshore squads that scale up or down under a time-and-materials model. Founded in 2011, they work across US-aligned time zones (EST, CST, PST) in English, Spanish, and Portuguese, and typically take on projects starting at $50,000.
Impact at a Glance
25%-40% higher conversion. A web-studio client credited Rootstrap's UX/UI work on its enterprise marketing sites with lifting conversion beyond forecast.
MVP delivered in under three months, helping secure a seed funding round for an early-stage founder.
5 complex algorithms integrated into an email-automation MVP, delivered on budget with positive early user feedback.
Launched across 3 build and 2 maintenance phases for a sports-training nonprofit that reported a successful app launch and user growth.
Core Services
AI Development & Intelligent Systems: LLMs, RAG pipelines, AI agents, machine learning, NLP, and computer vision, built into production-grade products, not just prototypes
- Custom Software Development: MVP design and build, product design, and UX/UI
- Web Development: B2B, B2C, and B2B2C platforms, SaaS, and marketplaces
BI & Big Data and Mobile App Development: Data engineering and cloud platforms across AWS, GCP, and Azure; iOS, Android, and cross-platform apps
IT Staff Augmentation: Nearshore squads and individual specialists embedded in client teams
Best For
AI/ML, data, and cloud-heavy product initiatives.
Startups building an MVP or seed-stage product who want a senior, product-minded team.
Enterprises and scale-ups need to extend engineering capacity via nearshore staff augmentation.
US-based companies that value real-time zone overlap (EST/CST/PST) and English/Spanish/Portuguese teams.
Financial services, healthcare, and education product builds.
Not For
Projects under roughly $50,000.Teams that need fully onshore, US-based staff on site.
Services
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Pricing
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