Rix_digital
Accelerating MMM with AI: 4x cheaper and faster
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About Rix_digital
Rix Digital delivers end-to-end Marketing Mix Modelling for brands that need to know which channels are driving ROI, where to shift budget, and how to prove marketing's impact to the board. Founded by a former Heineken and Meta measurement specialist, we use AI to automate the data preparation that makes traditional MMM slow and expensive — delivering the same quality of output in 4-6 weeks for a fraction of the agency price. We work with FMCG, AlcBev, Beauty and Sportswear brands across the UK and Europe.
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