River + Wolf

River + Wolf is a New York City naming agency that develops company, product, and service names for clients around the world. Rather than operating as a full-service generalist, the firm concentrates on naming and the disciplines that surround it: brand strategy, linguistic and trademark screening, and supporting design and taglines.

Engagements are typically founder-led and span industries including technology, healthcare, medical devices, and consumer packaged goods. Work frequently carries international and regulatory dimensions, with clients ranging from early-stage startups to large global brands such as Danone, Hyundai, and DeBeers.

Working With River + Wolf

Clients reported the team generated many name options with reasonable trademark risk.

Delivered multiple candidate names for a spirits brand sold in 120 countries, providing more viable options than 10 past agencies.

• Core Services
• Brand & Product Naming

Strategy-led name development across multiple curated rounds, plus naming architecture and product-line hierarchy

Trademark & Linguistic Screening

Preliminary trademark checks, IP-attorney full searches and support for registration, and global linguistic/cultural vetting

• Branding & Design
• Logo design, taglines, brand-usage guidance, and naming presentation decks
• Best For

Buyers seeking a dedicated naming specialist rather than a broad, full-service agency.

Global or multi-market launches needing linguistic, cultural, and trademark screening.

Regulated or legal-sensitive naming where IP and trademark rigor matter.

Teams that value direct, founder-led, high-touch collaboration.

Not For

Projects below a ~$10,000 minimum engagement size.

Buyers wanting an all-in-one partner for media, performance marketing, or ongoing campaign execution.

Teams requiring service in languages beyond English