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About Realize
Realize is a performance marketing platform focused on performance-based campaigns, supporting a range of formats and placements beyond traditional native advertising, including display, video, carousel, and app promotion, across premium publisher and OEM inventory. Realize+ is the platform's agentic AI system that continuously decides and executes strategic decisions on behalf of advertisers to improve performance. This launch was accompanied by the introduction of the first Claude Skills and the Model Context Protocol (MCP) integration, enabling AI agents to interact directly with Taboola's internal systems. The platform's tools are designed to assist advertisers with campaign automation, audience targeting, and creative adaptation and optimization across formats.
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