Ray Advertising

Ray Advertising is a performance marketing and pay-per-call company headquartered in Redding, California. Founded in 2019 by CEO Ripon Kumar, the company helps businesses in high-value industries acquire ready-to-convert customers through cost-per-lead (CPL) and pay-per-call models eliminating wasted ad spend and delivering only high-intent, inbound prospects.

Ray Advertising specializes in customer acquisition for health insurance, Medicare, ACA programs, auto insurance, home services, finance, legal, and healthcare industries where lead quality and call intent directly impact revenue. Every campaign is built around verified, conversion-ready consumers.

Operating a global affiliate ecosystem with 250+ active campaigns across 50+ countries, Ray Advertising leverages AI-driven campaign optimization, real-time performance tracking, intelligent call routing, advanced lead scoring, and built-in anti-fraud systems. Clients gain full transparency into every lead, call, and conversion with a technology stack designed to scale results, not just activity.

Ray Advertising has been featured at LeadsCon Las Vegas, Affiliate World, Affiliate Summit, and Medicarian, four of the most respected events in performance marketing and insurance lead generation. A globally distributed team supports campaigns around the clock across multiple time zones.