Radiant Elephant

Radiant Elephant is a boutique, owner-led web design, SEO, and AI SEO agency with offices in Northampton, Massachusetts and Asbury Park, New Jersey. Founded 13 years ago by Gabriel Bertolo, a third-generation entrepreneur, the agency was built on a principle most firms ignore: the owner works on every account, personally.

No project managers. No junior staff. No handoffs. Gabriel leads every client relationship directly, functioning as a dedicated strategic partner and de facto VP of Marketing for each business he serves.

The agency specializes in conversion-focused WordPress web design and development, Search Engine Optimization, Generative Engine Optimization (GEO), Conversion Rate Optimization, digital advertising (Google Ads and Meta), and brand identity design. Every service is tied to one outcome: revenue growth that is measurable, transparent, and repeatable.

Radiant Elephant is one of the few agencies actively pioneering Generative Engine Optimization, the practice of optimizing businesses to appear in AI-generated responses on platforms like ChatGPT, Google AI Overviews, and Perplexity. Clients have seen up to 800% increases in AI visibility as a result.

The numbers across the portfolio speak clearly: 830% increases in organic traffic, 559% gains in conversions, and an 11x return on ad spend. Most projects pay for themselves within a year.

With a 90% client retention rate and an average client relationship spanning 6+ years, Radiant Elephant has built a reputation that larger agencies simply cannot replicate. The agency has been featured in Forbes, Entrepreneur, Business Insider, HubSpot, and Shopify.