PromptMarketing

PromptMarketing is an Amsterdam-based consultancy specialising in AI Search Marketing and Generative Engine Optimisation. The firm helps enterprises ensure that large language models accurately understand, represent, and recommend their brands across generative environments.

PromptMarketing

We are a specialist consultancy for the AI Search era.

As search shifts from links to synthesised answers, brands need more than rankings. They need to be understood, trusted, and selected by systems like ChatGPT, Gemini, Copilot, Claude, and Google AI Overviews. That is where we come in.

We help brands improve their visibility across generative AI environments through four core areas:

Prompt Intelligence: measuring AI visibility, sentiment, and competitor presence

Prompt Optimisation: improving technical structure, content, entities, and authority signals

• Prompt Commerce: preparing brands for agentic transactions and protocol-based integrations
• Prompt Advertising: helping brands get ready for paid visibility in generative interfaces

Our work is built around a simple idea: traditional SEO optimises for rankings and clicks, while Prompt Marketing optimises for model understanding and selection. We focus on the metrics that matter in AI Search, including Visibility Score, Selection Rate, and Primary Bias.

We combine research, technical optimisation, content strategy, and AI-native measurement to help brands become more legible and more competitive in generative environments. Our goal is not just to get brands indexed, but to help ensure they are accurately represented and more likely to be recommended.

PromptMarketing was founded on the belief that search marketing needs to evolve. We are building that next discipline.