Profitable Sites

ProfitableSites is a solo Google Ads and SEO consultancy run by David Friend. Google Partner since 2013, 20+ years in search, and 96 × 5★ reviews from over a decade on PeoplePerHour. £2.5m+ annual ad spend currently managed.

Tracking-first

Nine out of ten accounts I audit have broken tracking. Whoever set it up didn't get it right. Until you can trust the numbers, nothing built on top of them is worth much.

Track / Fix / Scale

Track — fix the measurement first. GA4, GTM, conversion events, enhanced ecommerce for Shopify, call and form tracking for service businesses.

Fix — rebuild campaigns on clean data, structured around what actually sells and what actually makes the business money.

Scale — once paid is firing, layer in CRO, custom Shopify work, and SEO. Usually three to five months in.

Flagship case

A UK jewellery brand on Shopify taken from $0 to a $35M acquisition. Ranked #1 UK and #1 US for moissanite engagement ring keywords against legacy competitors including Charles & Colvard. Custom SEO — hand-built authority links, low volume / high quality.

Two lanes

Shopify ecommerce — owner-operated brands roughly £500K–£10M, UK and US.

UK service businesses — plumbers, electricians, security firms. Fast HTML sites on Cloudflare with proper tracking baked in, local SEO that ranks, and Google Ads built around local intent.

How I work

Solo. No account managers. No reports written by someone who hasn't seen the account. You work directly with the person running everything.

I started in SEO — head of SEO at a UK agency running 100+ clients before founding ProfitableSites in 2013 and switching to Ads-first by design. The SEO chops are still there, just second on purpose.

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