Profile Media

PR & Communications Agency | Authentic Thought Leadership | AI Search Visibility | Media Coverage | Digital Reputation

Profile Media Communications helps experts, leaders and purpose-driven organisations become credible, visible and trusted, through strategic PR, media coverage and high-authority content.

Founded by former journalist Sue Papadoulis, we bring decades of newsroom and communications experience to the table. Our team of ex-journalists are known for being highly professional, deeply curious, and relentless in getting results. We work with a "do whatever it takes" attitude to position our clients where it matters most - in the media, online, and in the minds of decision-makers.

We believe authority content and earned media coverage are the most powerful ways to be discovered and recommended, by both people and search engines.

We specialise in:

• Media relations and coverage across TV, radio, print, digital and podcasts
• Thought leadership positioning for CEOs, founders, and experts

Authority-building content including capability statements, whitepapers, articles, blogs and opinion pieces

• Issues management and crisis communications to protect reputation
• Media training to prepare leaders for confident and credible interviews
• Authentic social media content that builds trust and influence

Everything we create is designed to strengthen your digital footprint, clarify your public identity, and ensure your voice is positioned for both AI discoverability and human relevance. Whether you're launching a bold idea, building influence in your sector, or ready to become a sought-after voice, we'll help you lead the conversation with clarity and credibility.

Based in Perth, Western Australia | Working with clients across Australia and globally