Product In Your Pocket

Product In Your Pocket is a product engineering studio based in Queenstown Lakes, New Zealand. Founded by Anthony — a former Product Manager turned software engineer — we exist because the best products don't start with code. They start with the right questions.

At the end of 2022, Anthony got tired of thinking about products without being able to build them. So he taught himself to code and started building. Since then, he's grown multiple products to profitability with over 50,000 users, launched apps, built AI agents, and created marketing and sales automations that run entire businesses.

Product In Your Pocket was born to bring that same product engineering mindset to founders, businesses and teams who need it. We're not a traditional dev shop. We don't just take a brief and start coding.

We start by understanding your business, your users, and what success actually looks like. Then we scope the simplest path to proving value, build iteratively with real user feedback, and measure everything so you know it's working.

Our services span the full product lifecycle:

On the strategy side, we offer AI strategy and roadmaps, automation and AI audits, and digital product strategy — helping you figure out where to focus before spending a dollar on development.

On the build side, we deliver custom AI agents and workflow automation, full-stack web applications, and mobile apps. Everything is built with outcomes in mind, not technology for its own sake.We've helped over 20 clients across New Zealand and beyond — from early-stage founders testing their first idea to established businesses looking to automate operations or integrate AI into their workflows.

Our projects include AI rostering assistants, automated booking systems, AI-powered quoting tools, product recommendation engines, and more.What makes us different is simple: we think like product managers and build like engineers.