
That Product Studio
AI-native product studio for regulated sectors
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About That Product Studio
That Product Studio (TPS) is a London-based AI-native product studio and consultancy founded by Julien Cook and Andrew Birdsall. TPS helps enterprises in regulated sectors — banking, energy, and higher education.
Services include user research, product design, AI development, and rapid discovery and generative AI sprints, covering the full product lifecycle from opportunity mapping and user testing through to production builds.
TPS's multi-year partnership with UK Power Networks on local net zero planning contributed to £199 million in customer benefits and 7,397 tonnes of carbon avoided, including delivery of the Your Local Net Zero Hub. Its partnership with King's College London health research platform is used by researchers at Stanford, the NHS, and the NIHR.
TPS is AI-native in practice: agentic workflows run through its own research synthesis, analysis, and delivery, and the team ships AI features into production while helping client teams build their own AI skills and workflows. Engagements range from two-week discovery and generative AI sprints to multi-year build partnerships, with senior, founder-led teams throughout.
That Product Studio is headquartered in London, United Kingdom.
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