PRLab

PRLab is a B2B tech PR agency specializing in startups, scaleups, and corporate teams. Founded by Matias Rodsevich in 2018, the firm operates from offices in Amsterdam, Austin, Madrid, Stockholm, and Munich, serving clients across Europe, the United States, and MENA.

PRLab supports +200 tech clients with market expansion, thought leadership, brand awareness, and strategic funding communications, typically from Series A onwards. Services include regional and global PR campaigns, media relations, and digital PR focused on getting media coverage.

The agency works across multiple sectors including SaaS, HealthTech, BioTech, FinTech, cybersecurity, HRTech, cleantech supply chain, and blockchain, among other tech verticals. Clients include Unifonic, Chargebee, Wayflyer, TomTom, and other companies across various growth stages.

The PRLab approach starts with the specific outcomes a company needs to achieve, with measurable KPIs defined from day one. Reporting focuses on impact rather than activity, designed specifically for long B2B sales cycles and credibility building with buyers, investors, and regional media. This business goals first methodology ensures that every campaign is aligned with tangible commercial objectives.

Finally, PRLab is the only tech PR firm with a public Live PR Tracker, where anyone can view +15,000 pieces of press coverage secured for clients across tech verticals. This transparency first approach sets PRLab apart in the industry.