Priority Designs

Priority Designs is a full-service product development firm built for teams that need big thinking, practical execution, and a partner who can keep momentum moving. Based in Columbus, Ohio, our employee-owned team brings 35+ years of experience and 70+ specialists across research, strategy, industrial design, UX/UI, soft goods, sound, mechanical engineering, electrical/software engineering, and prototyping all under one roof.

We help companies create products that work beautifully for the people who use them and the businesses that bring them to market. Our industry expertise includes:

Medical & Healthcare: We support products and experiences across medical devices, instructions for use, protective equipment, wearables, medical UX/UI, and dental.

Consumer Products: Our team brings deep experience to everyday products, including tools and hardware, home and housewares, electronics, health and wellness, and sporting goods.

Commercial & Industrial Products: We help solve complex product challenges across automotive HMI, military and defense, manufacturing, equipment and hardware, beverage dispensing, and PPE and safety equipment.

Our edge is cross-collaboration. At PD, researchers, designers, engineers, prototypers, strategists, and makers work side by side, sharing knowledge across industries and specialties to uncover better ideas faster. We're direct, hands-on, and ego-free, less bloated process, more real partnership. Whether a client needs one focused specialty or a complete team from concept to market-ready reality, Priority Designs helps remove roadblocks, move quickly, and build products that are as smart, usable, and manufacturable as they are bold.