
Prime Studio
Designing Real Products for Real People.
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About Prime Studio
Prime Studio is an integrated Product + Brand design consultancy, with Prime Strategy as its advisory arm focused on defining what to build before it’s designed or engineered. Based in the heart of NYC, we combine strategic insight and thoughtful design to help teams move from early thinking to market-ready products with clarity and intent.
Since 1998, our work has been trusted by some of the world’s leading brands and startups, including Care/of, Dove, Harry’s, IKEA, MoMA, Tend, and Welly.
Across our two divisions, Prime Studio and Prime Strategy, we work in a wide range of markets, believing that diversity of application is essential to keeping ideas sharp and relevant. Our experience spans consumer products, housewares, tabletop, personal care and travel. We deliver strategic insight and thoughtful design to help teams move from early thinking to market-ready products with clarity and intent.
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