Pollywog

Naming is hard. We make it easy for you.

If you’ve tried to name your business or product, you know how difficult it can be to find an available name that’s distinctive, attention-getting, and memorable. We’re here to guide you from apprehension and frustration to a name that truly expresses what your brand is all about.

Our naming process is grounded not only in creativity but also in science: how the brain notices, stores and recalls information. That’s why we recommend names made with natural words — the gold standard for brand names. Using language your audience already understands means a brand name can be more attention-getting and memorable, and can lead into a story that they want to hear.

As one of the top naming agencies in the country, we’ve created names for organizations of all sizes — from startups to the Fortune 200 — in a wide range of industries including financial, technology, food and beverage, sporting goods, retail, health and wellness, personal services and education, as well as nonprofits. We can help you too.