Pliable Marketing

About: Pliable is a versatile marketing, public relations and broadcasting company that identifies opportunities and creates tailored content for its clients. The marketing company and NIL agency specializes in athlete branding for high school, college and professional athletes. Learn more at PliableMarketing.com.

Mission: Pliable educates and empowers student-athletes at all levels and abilities with the skills and tools they need to build their athlete brand. Pliable is driven by an unmatched passion for helping athletes succeed during and after their playing career. Pliable’s Mission E50 also increases the popularity of women’s sports.

What Pliable Does: As a full-service marketing company and NIL agency based in Maine, Pliable specializes in athlete branding for high school, college and professional athletes. The company educates and empowers athletes through the Pliable NIL Game Plan, plus represents more than 35 athletes across the country for NIL opportunities. The NIL agency has created more than 100 NIL partnerships for athletes. Pliable athletes use the Athlete Branding Playbook designed by Greg Glynn, Founder and CEO of Pliable.

Glynn is a registered athlete agent in several states. He has his NIL certification from Front Row Sports and is an instructor of the NIL Course from Sports Management Worldwide, the global leaders in sports education. Glynn has more than 25 years of marketing, public relations and broadcasting experience, including his role as host of The Athlete Brand Advisor Podcast. As name, image and likeness opportunities continue to emerge for athletes of all ages and abilities, Pliable is on the cutting edge of the sports industry to educate and support athletes to help them build their athlete brand. To see the growing list of Pliable athletes, visit PliableMarketing.com/pliable-athletes.

What is Athlete Branding? Pliable defines athlete branding as: the process of leveraging the athlete’s name, image and likeness during and after the