PlanetFab Studio

PlanetFab is a New York City boutique branding & creative design studio that transforms how brands are seen, experienced, and understood. Founded in 2007 by husband-and-wife duo Fabrice Frere and Michelle Keller, we partner with founders and leaders at pivotal moments of change—scaling, repositioning, and rebranding across fashion, luxury, entertainment, lifestyle, hospitality, and education.

Our concept-first approach, where ideas lead and design follows instinct, has earned recognition from the Society of Publication Designers (SPD), American Society of Magazine Editors (ASME), Art Directors Club (ADC), and AIGA. Our clients include Victoria's Secret, Fox Searchlight Pictures, Bloomingdale's, Simon & Schuster, W Hotels, Macy's, and Elie Tahari.

We're strategic problem solvers who bring clarity to complexity—specializing in award-winning brand strategy, creative direction, and graphic design that transform how brands communicate and connect.