Plan + Pivot Collective

Plan + Pivot Collective is a retail consulting firm founded by Julie McCarter and Carolyn MacBain-Waldo. After leading merchandising, planning, and strategy at brands like Bath & Body Works, J.Crew, Restoration Hardware, and Abercrombie & Fitch, we now bring that executive-level expertise directly to founders and growth-stage consumer brands doing $500K to $20M in revenue.

We specialize in merchandising strategy, assortment planning, open-to-buy and inventory optimization, pricing and margin frameworks, demand forecasting, and fractional retail leadership. We support founders in apparel, accessories, kids, beauty, home, and CPG by fixing the systems beneath the surface: SKU optimization, margin improvement, product development, pricing, and demand planning.

Engagements run from focused $500 strategy sessions to Focused Growth projects from $6,000 to embedded fractional leadership from $12,000 per month, with all pricing published on our site. We think like insiders and act as your external consultants. We leave you a working system and the training to run it, not a deck.