Plaid Testing

Plaid Testing is a boutique fractional CMO and performance marketing firm built for DTC and ecommerce brands doing $5M to $50M in annual revenue.

We are not a big agency. There is no account manager sitting between you and the person running your ads. When you work with Plaid Testing, you work directly with a senior operator who has managed over $2M per month in paid media spend across health, wellness, apparel, and consumer brands.

Most agencies sell you a retainer and hand your account to a junior media buyer within 30 days. We do the opposite. Our founder leads every engagement personally, from strategy through execution. That means your Meta Ads account structure, your creative testing roadmap, your attribution architecture, and your growth strategy all come from someone with real P&L accountability.

Our core services include fractional CMO engagements, Meta Ads management, creative strategy, and ecommerce consulting. We specialize in Meta catalog campaigns, server-side CAPI implementation, incrementality-based measurement, and full-funnel paid social strategy.

We work with brands in apparel, fashion, health and wellness, supplements, beauty, and consumer goods. Our clients come to us when they have outgrown their first agency but are not ready to hire a $250K full-time CMO.

If you want a marketing partner who treats your ad spend like their own money, start with a free audit. We will show you exactly where your current setup is leaving revenue on the table.