Paradigm

Paradigm is a bilingual creative agency in Tokyo, Japan. Since 1992, we have solved the most demanding communication, design, and technology challenges for brands building in the Japan market, and for Japanese brands going global.

Our work covers three areas. In communications: brand strategy, copywriting and editing, content optimization, video and photography, localization, event management. In design: brand identity, graphic design, web design, advertising. In technology: web development, app development, web hosting and maintenance, AI development.

The team is multinational and multilingual. Graphic designers, writers, strategists, UI/UX designers, developers, and project managers, all working in English and Japanese, end to end.

Recent work includes the Warhammer Japan web hub for Games Workshop, KOKUYO's global website, LIXIL's corporate intranet (delivered in 90 days), the Japan-market localization of IHG's global ad campaign, an Olympus corporate video shot across three continents, and a templates project for Wix Japan in partnership with NTT TownPage.

Clients have included Games Workshop, KOKUYO, LIXIL, IHG Hotels & Resorts, Olympus, ANA InterContinental Beppu, Wix Japan, NTT TownPage, Nikko Asset Management, Servcorp, and the Italian Trade Agency Tokyo office.

If you are entering the Japan market, going global from Japan, or running a brand that needs to work fluently in both, we can help.