Pangolin Marketing

Pangolin is a B2B brand, marketing and growth agency for companies selling complex technology.

Brand and positioning. Market and competitor research, positioning, naming, messaging architecture, verbal and visual identity, sales and investor decks.

Search and content. Technical SEO, site migrations that hold rankings, on-page and entity architecture, international SEO, link earning, and generative engine optimisation for citation inside ChatGPT, Claude, Gemini and Perplexity. Long-form articles, research reports, eBooks and editorial systems.

Web and product. Websites and landing pages on WordPress, Webflow and headless React, product UX and UI, design systems, conversion optimisation.

Demand and revenue. Google Ads, YouTube, display and retargeting, paid social, account-based marketing, lifecycle email, marketing automation, lead scoring and revenue dashboards.

Who for: B2B SaaS and AI, deep tech and engineering-led products, sustainability and climate tech, manufacturing and Industry 4.0, IT services. About a third of our capacity goes to nonprofits and tech-for-good organisations, a choice we made in 2019 and have kept.

Avani and Shashank were both CMOs before starting this, not agency people, and one of us runs every engagement end to end. No account manager layer, no handoff after signing. We cap ourselves at eight to ten live clients because senior attention does not scale.

Results include organic traffic up over 350% for a maritime intelligence platform, a carbon management SaaS site that helped secure a $3 million seed round and its first ten US enterprise customers, a 20x lift in top-funnel inbound and 68% lower cost per lead for an industrial SaaS platform, cost per sales qualified lead cut 3x for an EV maker, and a nonprofit campaign 47% above target at 65% lower cost per lead.

53 clients since 2019. 29 month average partnership. 35 case studies at pangolinmarketing.com.