Paige Madden Design

Paige Madden Design is a boutique Squarespace designer and hospitality branding studio based in Chico, CA, serving restaurant, bar, café, tasting room, and boutique hotel owners across Northern California and beyond. I help hospitality brands look as intentional online as they feel in person, so guests feel the same sense of warmth, personality, and anticipation on your website that they do when they walk through your doors.

From concept to launch, I partner with founders, GMs, and marketing teams to build strategic brands and Squarespace websites that do more than look pretty—they drive reservations, bookings, and repeat visits. My work blends thoughtful strategy, elevated visual design, and conversion-focused user experience, so every page on your site has a job: tell your story clearly, showcase your menu or offerings, and guide guests toward the next step, whether that’s booking a table, reserving a room, or inquiring about private events.

As a Squarespace designer, I specialize in clean, modern, easy-to-manage websites that you and your team can confidently update yourselves. No clunky backend, no waiting on a developer for every small change—just a flexible, search-friendly site built for how hospitality actually operates. For hospitality branding, I craft cohesive visual identities, from logos and color palettes to typography and brand photography direction, so your digital presence matches the experience you’ve worked so hard to create.

Based in Chico, in the heart of Northern California, I understand the needs of destination towns, neighborhood favorites, and new concepts trying to stand out in competitive markets. Whether you’re refreshing an existing restaurant brand, opening a new bar or tasting room, or finally upgrading your DIY website, I’m here to help you build a brand and online home that feels like you—and that your guests can’t wait to visit in real life.