OtterHalf

Launched in April 2023, OtterHalf is a remote marketing consultancy founded by industry veterans with 20+ years of collective experience in marketing and partnerships within the tech sector. The agency was established by a team that experienced redundancy during the height of a tech layoff, with a mission to bridge the marketing expertise gap for tech companies.

OtterHalf’s services include serving as a fractional marketing team for businesses, where companies pay a monthly subscription, and engaging in project-based work through the traditional agency model, where OtterHalf works with businesses on a per-project basis.

The firm was selected among 33 startups for the SMU Business Innovations Generator Incubation Programme by the Institute of Innovation and Entrepreneurship in August 2023, was a finalist in the ‘New Kid on the Block’ category for Marketing-Interactive’s Agency of the Year Awards 2024, and was featured in media such as The Straits Times, CNA 938, Money FM 89.3, e27, and more.