Optima Graphic Design

We build brands people believe in. Since 1995, Optima has helped organisations create brands, websites and marketing that build trust, engage audiences and deliver measurable results. Based in Lincoln, UK, we partner with ambitious businesses, charities, international NGOs and public sector organisations, bringing together brand strategy, graphic design, website design and development, SEO and digital marketing under one roof. Every organisation is different, which is why every project starts with listening. We take the time to understand your ambitions, your audience and the challenges you face before creating solutions built around your goals, not assumptions. Whether we're developing a new brand identity, designing a website, improving search visibility or delivering integrated marketing campaigns, our work is connected by strategy and driven by results. By combining creativity, technical expertise and commercial thinking, we create joined-up experiences that strengthen brands and support long-term growth. Over the past 30 years, we've built lasting partnerships with organisations across healthcare, manufacturing, heritage, retail, education and the public sector, supporting clients including the International Diabetes Federation, Batemans Brewery, Lincolnshire County Council and Lincs & Notts Air Ambulance. We're proud to call Lincoln's historic Duke of Wellington building our home, continuing to evolve alongside the organisations we support while staying true to the values Simon Shaw founded Optima on in 1995: creativity with purpose, honest advice, technical excellence and relationships built to last. Whatever the challenge, our focus remains the same: helping organisations build brands people believe in.