Open Rate Lab
Full service email marketing
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About Open Rate Lab
OpenRateLab is an email marketing agency built for e-commerce and DTC brands that treat email as a revenue channel, not an afterthought.
Our services include:
Email copywriting for flows, campaigns, and sequences
Full email marketing builds from scratch (setup, flow architecture, segmentation, campaign calendar)
- Advanced automations (custom events, dynamic segmentation, predictive analytics)
- Email strategy and audits (list, flow, and segmentation review plus a 90-day roadmap)
Across the accounts we manage, we've generated $1.2M+ in attributed email revenue, maintain a 33%+ average open rate (against a 25-30% e-commerce industry average), and currently run email programs for 22 active brands.
Pricing is scoped per engagement: fixed fee, hourly, or performance-based, depending on what fits the account.
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