
Onely
The One and Only Technical SEO House
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About Onely
Onely helps brands get recognised, cited and recommended in AI search - ChatGPT, Perplexity, Google AI Overviews - and rank in Google while they're at it.
There's almost always a gap between how a company describes its product and how its customers describe their problem. AI mirrors the customer's language, not yours. That gap is where brands go invisible. We measure it, then close it.
AI SEARCH OPTIMISATION (GEO)
Measurement first. We baseline what AI actually says about you today - share of voice, sentiment, hallucinations, which competitors get named instead of you - across five engines, using ZipTie, our own AI visibility platform. Then we change the answer:
Content built to be cited - new pieces answering the prompts your buyers actually ask, plus existing pages restructured for passage-level extraction
Entity and knowledge graph work - Wikidata, knowledge panels, schema, sameAs continuity, so AI stops repeating wrong facts about you
Third-party citations - Reddit, G2, industry publications, "best X" list articles, where most AI citations actually come from
AI crawler access - GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot. Most can't run JavaScript. Many are blocked at the CDN and nobody noticed
- Custom automation and tooling - when no tool on the market does the job, we build it
- TECHNICAL SEO
The foundation AI visibility sits on. Crawling, indexing, JavaScript rendering, architecture, performance. We also plan and rescue site migrations, replatforms and domain consolidations.
HOW WE WORK
No PDF reports. Every recommendation lands in your PM system as a dev-ready ticket - prioritised, severity-tagged, with code snippets and acceptance criteria. A dedicated senior specialist stays through implementation and testing.
We ran the experiment on ourselves first: four restructured articles, four months, no link building - AI Overview impressions up 169%.
Clients include eBay, IKEA, Miele, Realtor.com, LiveChat, SumUp and Ringier.
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