Olivine Marketing

Olivine Marketing is a product marketing agency built exclusively for B2B SaaS and technology companies. Founded in 2016, we have spent nearly a decade helping more than 70 companies, from early-stage startups to Fortune 500 enterprises, sharpen their positioning, launch their products, and build the messaging that sales teams actually use.

We are not generalists. Our team are practising product marketers, designers, and copywriters who have held senior roles at companies like LinkedIn, Meta, Intercom, Lyft, and Experian. We bring that in-house experience to every engagement, which means we understand the fast pace of a growth-stage company and the complexity of an enterprise rollout in equal measure.

Services

Product positioning and messaging, go-to-market strategy and product launches, sales enablement (pitch decks, battle cards, personas, one-pagers), competitive intelligence, customer research, brand identity, website copy and design, training for sales and marketing teams, and fractional product marketing leadership.

Clients

We work with B2B SaaS companies from pre-seed to post-IPO, including ServiceNow, LinkedIn, Twilio, Zuora, Darktrace, Diligent, Mercury, Fireblocks, and Applied Intuition. We have deep experience in technically complex categories including fintech, cybersecurity, AI and ML, developer tools, healthcare technology, and analytics.How We WorkEvery engagement starts with strategic workshops to build a strong foundation before execution begins. For ongoing work, we operate on a retainer model, taking on a small number of clients each year so we can act as a true extension of your team. Need embedded leadership without a full-time hire? Our fractional service places a senior Olivine PMM inside your team on a part-time basis.Olivine also offers Olivine Playbooks, a self-serve product marketing course for practitioners who want to build the skills in-house.