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About The Norm
The Norm is a digital experience (DX) agency within the global digital solutions engineering firm, Coherent Solutions. We are a team of 30+ dedicated DX professionals with a 10-year history of working side-by-side with thousands of engineers, business analysts, and product managers worldwide.
What We Do
- Ideation: Brainstorming and initial product concept creation.
- MVP Design: Designing core user scenarios to test assumptions.
- Product Design: Full-cycle UX design for new digital products.
- UX Assessment: Comprehensive assessment of existing solutions.
- UX Redesign Strategy: UX strategies to drive product growth and adoption.
- Design Flex: Custom design support shaped around unique client needs.
Why Choose The Norm?
- We deliver designs that are buildable, not just pretty
- We adopt a product mindset — design is part of the product, not an afterthought
- We take ownership of outcomes
- Backed by engineering power via Coherent Solutions
- Our design system is used globally (5,000+ designers) and nominated for UX awards
We’ve served verticals such as AI, healthcare, fitness, telecom, financial services, and many more
- Proven Results
- Reduced QA time by 50% for SpoknAI
- Elevated app engagement for Planet Fitness
- Enabled the world’s fastest roof design tools for Roofle
- Created an omnichannel fitness experience for JRNY
- Ready for a design that delivers business value? Let's
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