The New Standard

The New Standard is a public relations and communications agency based in Sao Paulo, Brazil with a strong presence across Latin America. We operate in Brazil, Mexico, Argentina, Chile, Colombia, Ecuador, Peru, and Panama. We work with both global and regional brands, offering tailored communication strategies for each market.We specialise in creating strategic brand campaigns across traditional and digital media. Our services include media relations, influencer marketing, social media, crisis management, and corporate communications.

The New Standard also develops 360 degree campaigns, managing creative planning and execution for television, radio, and outdoor media. Our team combines local insight with international experience to deliver results-driven communication.