New Idea Machine Inc.

New Idea Machine is a Calgary custom software and AI agency for small business owners across Canada and the US. Apps, automation, and AI agents you own outright from day one.

Why $300 an hour costs you lessAI-assisted development means one senior developer delivers what used to take a team. Most builds finish in under two months. Compare finished builds, not hourly rates: cheaper rates routinely cost more per project once overruns, rebuilds, and delays are added up.

What one client got for $30,000Paid once, for software he owns. $40,000 saved every year. Another $40,000 earned every year, because he now sells it to his network.

How we work

A confidential analysis. Tell us your bottleneck or your vision for a new revenue stream, under mutual NDA.

The right-size solution. If something off the shelf will do the job, we say so. We walked away from a $30,000 build because a $100 a month tool did the job.

An estimate you can trust. Every feature broken out, with numbers from our record of real builds.

What you getFull ownership. Zero lock-in. Time and materials only. We launch with the must-haves first, and Canadian companies may qualify for government funding. We'll show you how.

Who you'll work withRea Hailley, CEO: 20 years in B2B strategy, including growing a Shopify portfolio to $90 million in a single year. She's not a developer and works with technology the same way you do.AL Del Degan, CTO: 33 years building software, including work with the Calgary Airport Authority, the City of Calgary, and Travel Alberta. He guides every project at no extra charge.

Not ready to hire a developer?If you can type, you can use AI to build. No technical experience needed. Build your own working prototype, internal tool, or website in one day at our AI for Business Bootcamps.

No pitch. No pressure. Just clear advice, even if you don't hire us.