New Genre
Strategy, design and technology under one roof.
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About New Genre
New Genre is a founder-led brand and digital studio based in London, specialising in brand identity. We build distinctive, enduring brand systems designed to work consistently across every touchpoint, from digital to physical, campaign to product.
Our work spans strategy, design and technology — from brand identity and websites to digital products, creative technology and campaigns. Everything is built under one roof, giving brands a more coherent foundation to grow from.
We work across AI, deeptech, cleantech, food, fashion, culture and consumer goods, with a small, senior team built for ambitious founders and marketing teams who value speed, clarity and craft.
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