MYT.Digital

Most ERP vendors sell replacement and complexity. Many AI agencies sell hype and a portfolio of failed pilots. Most marketing firms sell traffic with no operational backbone. None of them fix the foundation everything else depends on.

MYT Digital is a systems integration and business intelligence practice for owner-managed, multi-channel commerce businesses. If your team has tried AI and could not trust what came out, that is usually a data problem rather than an AI problem, and a sign the business is not yet AI-ready. MIT found that 95% of enterprise AI pilots delivered no measurable return on P&L. For smaller commerce businesses the cause is often the same: systems that feed AI three versions of the truth.

We connect the tools you already own, clean the data moving between them, build a trusted view on top, and leave a foundation that is AI-ready. We sell no software, we do not run campaigns, and we do not hand over a dashboard nobody maintains.

Our method runs in five stages: Map, Connect, Clear, Extend, Embed. We map your systems and data gaps, connect the tools that matter, clear the noise to numbers you can trust, build a foundation for what comes next, and embed the capability in your team with 30/60/90-day support so it keeps working after we leave.

The work is led by Hemal Soni, Chief Systems Architect, who has run commerce businesses across three continents. He comes in from the outside, with no software to sell you and no interest in telling you what you want to hear. He signs off on the architecture and every go-live, and his team handles execution under his direction.

Fixed scope, fixed price, agreed before any work starts. No mandatory retainer. You own the system when we leave, and we stand behind it for 90 days. We work with commerce businesses in the UK, US and Europe.

It starts with a free 30-minute review: a straight conversation about where your systems are costing you and what is worth fixing.