Miela

Miela is a gaming and iGaming influencer marketing agency founded by former professional esports players. We build creator-led campaigns that drive measurable performance and build brands at the same time. We call it brandformance.

We run campaigns end to end: creator selection from a vetted network of 500+ active streamers and KOLs, campaign strategy, content production, paid amplification of top-performing clips, and reporting across Twitch, YouTube, TikTok, Instagram, X and Kick. Native teams across 20+ countries in Latin America, Europe and Asia adapt every campaign to the culture and dynamics of each market.

Influencer and creator marketing is at the heart of our expertise. We connect brands with relevant creators and communities, developing activations that feel authentic while giving brands the scale and structure to hit their targets. Our team's background inside competitive gaming lets us speak to gaming and betting audiences in a way that feels natural.

Performance guides every stage of our work. Through Envisioner, our campaign intelligence platform, clients track results in real time: player acquisition, FTDs, GGR, retention and LTV, with optimization decisions made while campaigns are live, not after they end. Every campaign also builds positioning and brand equity inside creator communities, compounding value beyond the final report.

Miela partners with brands launching games, entering new markets or scaling user acquisition in competitive industries.

We believe the best campaigns combine cultural relevance, creative ambition and measurable performance.

Unique Campaigns Built to Perform.