Media Direction OMD Ukraine

Media Direction OMD Ukraine is an Independently Owned and Operated Associate of the Omnicom Media Group Worldwide Network, which is the leading global advertising, marketing and corporate communications company. Named Cannes Lions Media Network of the Year 2022, OMD is currently ranked the best performing global media network overall by RECMA.

Media Direction OMD Ukraine is smart solutions for communications tasks. We create a holistic approach in advertising campaigns and have already implemented 300+ strategies, received 50+ industry awards (38 Effie) and placed hundreds of media campaigns within all market landscape changes. Since April 2022 we also provide anti-crisis war-market communication adjustment and media planning, buying and reporting.

Core competence:

Audience Analysis (unpacking the Demand chain potential of Buyers and Consumer, their behaviour, consumption, rational and emotional habits and needs)

Market analysis (unpacking the supply chain of the product/niche with your data; analysis of competitive landscape in sales, seasons, shelf, complimentary and substitutional, etc.)

• Data analysis and visualization (MS PowerBI, Google Data Studio, etc)
• Communication market landscape and insights
• Communication and Media Strategy
• Media Planning
• Media Buying
• Campaign Placement, Management and Reporting (automated by request)
• Digital marketing (including PPC, E-Com, lead generation)
• Influencer marketing

Ambient, Integrated Sponsorship projects (including branding, product placement, native advertising)

Media Direction delivers your meaningful message to the right target audience to impact the memory and provoke the customers’ action. As the world grows with opportunities, the key is reacting to them, by making Better decisions, faster – combining technology, data, innovation, creativity, empathy, and evidence to deliver better business outcomes, which is a basis of our strategic framework OMNI.