McAdams Group

We believe that distinctive brands win and the most memorable brands are ones that own their distinction in a way customers value - from competitors and from the status quo.Your brand is distinctive. Can you prove it? Do your prospects know it?Everything we do is focused on communicating your value to customers to prospects. We help:1. Discover your DISTINCTIVES2. Brand your DISTINCTIVES3. Market your DISTINCTIVES4. Own your DISTINCTIVES

How we start: Discovery Brand Matirx TM

We initiate new client engagements by creating a matrix that defines the attributes, qualities and traits distinctive to your brand. Combining language and images, this deliverable serves as a foundation and guide as we develop branding initiatives and continue to seemlessly transistion into your marketing communications that focus on helping customers choose you:

• Marketing & positioning strategies• Branding, corporate ID and naming• Web solutions• SEO (Search Engine Optimization)• CRO (Conversion Rate Optimization) – ROI from your SEO• Graphic design & media production• Writing, print and video • Email strategy & tactics• Social engagement• Pay-per-click (PPC) & remarketing

McAdams Group’s approach has resulted in a long list of solutions and satisfied clients in a variety of industries including technology, medical devices, healthcare, real estate, construction, restaurants and hospitality. Here are a few:Beckman Coulter, NeoTherma Oncology, Quest DiagnosticsThe Irvine Company, Ponderosa Homes, Lytle Creek LandNorthgate Gonzalez Markets, Aesculap,Starbucks, Applebee’s, Sidepath IT, Findtuner SearchCoca Cola, El Torito, Lucille’s BBQ. Redwitz CPAsApplied Medical, Luminex Corp.Hyundai Motor Co., Infiniti USA, Toyota USADisneyland, Irvine Hilton, Holiday InnTaco Bell, Red Lobster, Sizzler, NAVCO, Newmeyer Dillion, So Cal Edison, The PrudentialLet's talk.