
Matrix Rising
Technical SEO & AI Search for Large Catalogs
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About Matrix Rising
Matrix Rising provides senior SEO strategy and execution for large-catalog ecommerce, B2B, SaaS, and Fintech sites. Founder Michael Riedeman brings 15+ years of senior SEO experience across 100+ brands, including Microsoft, Yankee Candle, Orvis, and iBUYPOWER.
Michael's work has driven up to 350% revenue growth, $40M in annual organic revenue, and 300% traffic surges. Earlier in his career, he supervised the team optimizing 10,000+ product pages at Guitar Center and Musician's Friend. Most recently at Microsoft, he built out the SEO program for a Cloud microsite from scratch, restoring indexation from 5% to 100% by remediating JavaScript/SPA rendering issues and delivering the site's first measurable AI Search (GEO) traffic growth.
What Matrix Rising offers:
Technical SEO diagnostics, including JavaScript/SPA rendering, Core Web Vitals, and complex site migrations
Multi-phase keyword research and content strategy
AI Search and Answer Engine Optimization for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
- Competitor analysis and ROI-focused roadmaps
- 35+ types of in-depth SEO analyses tailored to client goals
Engagements range from long-term organic campaign management for sites with 100,000+ SKUs to project-based work for high-growth startups. Matrix Rising maintains a 95% client retention rate.
Michael's approach is direct, data-driven, and jargon free. He avoids fad tactics and shortcut thinking, focusing on what actually raises rankings, traffic, and revenue.
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