MarketScale
B2B content created by your experts
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About MarketScale
MarketScale is a B2B-focused content platform and managed service that helps organizations turn employees, customers, and partners into scalable content creators. By combining user-generated content (UGC), professional production, and enterprise governance workflows, MarketScale enables companies to capture real expertise and insights from across their ecosystem and transform it into high-quality, publish-ready media.
In B2B, the people who influence buyers most aren’t always on the marketing team. They are engineers, operators, customers, and partners with firsthand experience. MarketScale makes it easy to activate those voices at scale.
Through a simple, browser-based platform, companies can request content directly from subject matter experts across their ecosystem. Contributors can record and share insights without needing production experience, software downloads, or additional tools. This removes friction and enables consistent participation from distributed teams and global partners.
MarketScale handles everything behind the scenes, including editing, polish, content structure, and approval workflows for brand and legal teams. The result is authentic content that feels human, while meeting enterprise standards.
There are no limits on users, contributors, or recording time, allowing organizations to capture expertise continuously rather than through isolated campaigns.
In addition to remote UGC capture, MarketScale provides global on-site video production, capturing content where the work happens, including job sites, factory floors, customer environments, and industry events.
MarketScale helps B2B companies scale real voices into a consistent engine for thought leadership, training, customer storytelling, and demand generation.
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