Marketing Spark
B2B Fractional CMO/Strategic Advisor
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About Marketing Spark
Most SaaS companies don’t have a clear view of why they win or lose.
They’re generating pipeline, running campaigns, and investing in growth, but when deals stall or results are inconsistent, no one can clearly explain why.
That’s not a marketing problem. It’s a lack of clarity around how the business actually wins.
I work with B2B CEOs and leadership teams to figure out what’s getting in the way of growth and what to do next.
Over the past 20 years, I’ve advised dozens of B2B companies and worked inside VC-backed teams where decisions, tradeoffs, and results are real.
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