Marketing by Rocio

You have an amazing service, and you want to reach the right people, but don’t have the marketing knowledge to execute a strategy? I’m your person, and my agency is for you.

Marketing by Rocio was born out of the belief that queer and BIPOC entrepreneurs deserve more than generic marketing. We deserve strategy that reflects who we are and where we are going.

The story behind Marketing by Rocio The LGBTQ+ community has survived for so long, because we are exactly that: a community, and a community sustains itself. It shares resources. It lifts others and so the others who we’ve lifted up can raise others as well. That is the vision behind Marketing by Rocio.

I chose to be a digital marketer who helps LGBT+ entrepreneurs and entrepreneurs of color because I couldn’t imagine my life in the corporate environment, when I wanted to help my communities more than anything.

With a bachelor’s degree in Marketing and Communications from the Fashion Institute of Technology and a master’s degree in fashion studies from Parsons Paris, I’m constantly expanding my network of awesome LGBT+ creatives, entrepreneurs, and humans. This is how I intend to contribute to my communities that have sacrificed so much, just so that you and I could be here. Marketing by Rocio founder Rocio Sanchez in an orange shirt and smiling.

I’ve worked with amazing companies that have seen me for who I am and valued me for what I am worth. That transformation can happen to you too. A simple brand message, with true substance behind it, can go a long way.

I could never have imagined facing my disillusionment with the world by diving head first into a growing robust community such as the one of queer professionals, leaders, business owners, and so much more.

Now it's your turn! Let me help you with a queer-ass brand strategy; let me tell you where you need to be, and guide your team on how to execute in a sustainable way. What do you say?