Markacy

Markacy is an award-winning performance marketing and strategy firm that helps CMOs, CFOs and growth leaders turn marketing into a measurable profit center. Markacy combines the rigor of a strategy consultancy with the speed and accountability of a specialist agency. Our clients work directly with senior operators across media, analytics, CRM, creative, SEO and business strategy.

Our integrated teams connect strategy, execution and measurement across:

• Full-funnel paid media and media planning• Marketing measurement, analytics and incrementality• CRM, lifecycle marketing and customer retention• SEO, GEO and AI-search optimization• Creative strategy, testing and conversion optimization• B2B lead generation and partner marketing• Growth strategy and marketing transformation

As part of 24 Seven Agencies, Markacy can also integrate broader creative, content, experience-design and specialized talent capabilities when an engagement requires them. We connect channel performance to the metrics that matter to the business, including contribution margin, CAC, LTV, payback period, qualified pipeline and incremental revenue. Depending on the engagement, our measurement approach may include executive dashboards, attribution analysis, marketing mix modeling, conversion-lift studies, geo testing and structured experimentation. Markacy supports companies ranging from venture- and private-equity-backed growth businesses to established global enterprises. Our experience spans consumer products, retail, apparel, beauty, pet care, healthcare, technology, financial services, education and B2B services.