Mariposa Marketing Agency

Mariposa Marketing Agency is a boutique marketing strategy and digital execution practice for service businesses and impact agencies. Our Founder and Principal Strategist, Candice Abolarin, partners with your organization as a Fractional CMO. We specialize in go-to market strategy, marketing team leadership and training, along with digital implementation tactics across email, social media, video editing, content creation, local visibility, and search engine optimization. When clients need help driving organic growth, that's when we come in.

Some of our recent work highlights include:

Building out a successful YouTube channel for a health and wellness brand after filming, editing, and strategically posting the content.

Building a pricing template for a health and wellness brand who needed structure and a plan for three different target markets.

Training communications interns and staff on marketing analytics and navigated them through custom KPI dashboards