Manuel Lux – B2B Paid Media

A B2B performance marketing consultant that helps SaaS and service companies turn ad spend into revenue. The focus is simple: use LinkedIn and Google Ads across the full funnel to reach, engage, and convert buying committees—efficiently and measurably.

What set's me apart:• Full-funnel marketer• Data & ROI discipline (finance background) with structured testing cadences• Knowledgable of ABM paid tactics and always seeking to create synergies with sales• Work directly with me; clear scopes and transparent collaboration• LinkedIn Certified Marketing Insider & Google Ads Certified• 100+ campaigns managed, 5+ years of experience• Bilingual (EN/DE) and experienced with global markets

Services:• Strategic Consulting – paid media strategy, audits, testing frameworks, and Q&A• Operational Support – campaign setup/management, copy, tracking, reporting• Creative Package – 5 concepts × 2 variations (10 ads) delivered in Figma, ready to test• LinkedIn Ads Coaching – 1:1 enablement to run and scale campaigns in-house

Approach:Analyze – analyze performance, audience, and funnel data to locate the biggest opportunities.Experiment – design controlled tests across targeting, creatives, bidding, and landing journeys.Improve – scale winners, cut waste, and align with sales; bi-weekly reporting and Slack/email comms.

Outcomes clients seek & achieve: Lower CPL/CAC, higher lead quality, clearer attribution, and faster learning cycles. Recent SaaS work includes −65% CPL and and an average 8.3× ROAS on LinkedIn Ads at five-figure monthly spend levels.

Engagements can be flexible (hourly, cancel anytime) and can start with a free LinkedIn Ads audit or an initial strategy call. Find more info: https://manuel-lux-marketing.com/