Madeira Public Relations

Madeira Public Relations is a strategic communications firm that turns strategy into impact for nonprofits, organizations across the health and health care landscape, customer-facing enterprises, and other purpose-driven brands. Founded in 2011 and headquartered in the Tampa Bay area, Madeira serves clients across the United States with data-informed marketing, public relations, and communications counsel designed to build awareness, earn trust, and move audiences to action.

Our work begins with research. We help organizations understand their audiences, strengthen brand positioning, clarify messages, and create strategic plans rooted in evidence rather than guesswork. From there, we help carry the work forward through media outreach, publicity, campaign messaging, content development, website and newsletter copy, social media strategy, donor and customer engagement, event and launch communications, video, photography, graphic design, and media training.

Madeira has deep experience supporting health and health care clients, including organizations in health insurance, medical equipment, public health, mental wellness, prevention, treatment, advocacy, and beyond. We are especially skilled at helping clients communicate complex issues clearly, build credibility, shape public understanding, attract donors or customers, increase revenue, and engage stakeholders including staff, boards, volunteers, partners, patients, members, policymakers, media, and the public.

Led by founder and lead consulting partner Heather Grzelka, APR, Madeira brings senior-level counsel, meticulous project management, and a carefully selected network of creative, media, marketing, and communications partners to each engagement. Our approach is collaborative, practical, and outcomes-focused: build the roadmap, tell the story clearly, and help the right people understand who you are, what you do, and why it matters.