Underscore

Most SMEs don't realise they're invisible on AI search until it's too late. AI is fundamentally reshaping how buyers discover businesses. While traditional SEO still matters, AI systems are now deciding who gets cited, referenced, and surfaced—and most websites simply aren't built for it.

That's where we come in.

Underscore helps SMEs future-proof their online presence by building the AEO website infrastructure that powers AI visibility. Think of it as a new layer of optimisation that focuses on on how AI interprets, connects, and represents your brand across search tools like ChatGPT, Perplexity, and Google's AI Overviews.

We work with SMEs who are:

• Already investing in their digital presence but seeing diminishing returns
• Aware that AI search is changing the game but unsure where to start
• Hesitant to act because they're worried about breaking what already works
• Concerned about long-term relevance as discovery shifts to AI-driven channels

Here's how we help:

Visibility Across AI Tools - We build infrastructure-first website optimisation so your brand is discoverable and cited when decisions are made

Accurate Brand Representation – We reduce brand ambiguity and strengthen the right signals so AI represents you consistently and correctly

Intent-Driven Discovery – We position your business in high-intent, decision-making moments through AI-optimised structure

Preserve What Works – We layer AEO on top of your existing SEO, UX, and conversions without disrupting performance

Our approach combines:

• User research and persona deep dive to understand your audience
• AEO-first site architecture and semantic structure
• Brand entity clarity and signal strengthening
• Ongoing technical monitoring as AI systems evolve

Looking to migrate your site to Webflow? We are also a certified Webflow partner!