Made Simpler

We started Made Simpler in 2019 to work on projects that help people improve their health and wellbeing. Before that, we spent 20 years in the digital industry—and 10 years navigating the health system with our daughter, who has CHARGE syndrome. The challenges we faced inspired us to create Made Simpler. We’re passionate about human-centred design and making the health journey easier for others. Today, we lead a specialist team that helps clients create and improve digital health services. We also design physical services and customer experiences—especially when the challenge is complex, needs creative thinking, and a practical, human-centred approach.

Our services include: Design research – understanding what users and teams need Service & product strategy - planning & roadmapping to meet needs and organisational objectives Co-design – facilitating large teams to harness diverse experience, build consensus, and chart a clear path forward Concept design – creating a story and a vision for a service Accessibility policy, design & testing – ensuring everyone can access your service User experience (UX) design – crafting digital services with health consumer or staff needs at the core Usability testing – evaluating existing products with real users to optimise the experience We are Advanced Suppliers on NSW Gov Scheme 00020 and on the federal goverment Buy ICT digital marketplace.