Mackman Research

Established in 2003, Mackman Research is a boutique market research company. We began by working with financial professional services and academic institutions. Our early projects were dominated by B2B research, customer satisfaction and ethnographic research and called upon our existing knowledge of those sectors as well as our intuitive ability to collaborate with organisational teams and represent our clients throughout each step of the research process. By 2005 we were recognised as one of the region's leading market research companies. This saw us conducting research for national firms and disseminating our findings at AGMs to larger staff audiences in order to facilitate internal cultural changeWe quickly established a reputation for high quality, low volume market research which won us numerous competitive tenders. This included an ongoing annual contract for the Twinings Internal Customer Satisfaction Survey. Our understanding of broader business aims and objectives combined with our ability to work with in-house marketing managers meant that premium brands recognised that we were the ideal collaborative market research partner. Our work with Twinings helped us to gain national notoriety as a market research company with a particular specialism in B2B customer satisfaction and perception research.