Lumigency

Lumigency is an independent agency specialized in affiliate marketing and performance-driven partnerships. Founded by Tiphaine Menadier, the agency brings a unique 360° expertise across the affiliate ecosystem, with experience on the advertiser, publisher, and platform sides.

This cross-functional knowledge allows Lumigency to design and execute affiliate strategies that are both realistic and highly effective, aligned with each client’s business objectives and acquisition challenges.

Lumigency supports brands at every stage of their affiliate journey: from strategy definition and program structuring to launch, partner recruitment, and ongoing optimization. The agency’s approach is pragmatic, ROI-focused, and fully tailored to each market.

A key differentiator is Lumigency’s positioning as an affiliate broker. The agency connects advertisers with the most relevant partners (publishers, media, creators, and platforms), building high-value collaborations that go beyond standard affiliate setups. This includes the recruitment of niche and highly targeted partners based on each client’s audience and growth goals.

Lumigency also assists companies in managing RFPs (platform and partner selection), helping them choose the right technologies and structure their ecosystem without bias. The objective is not to push a specific solution, but to identify the best combination of partners and tools to maximize long-term performance.

In today’s evolving digital landscape, affiliate marketing is no longer just a conversion channel. It has become a strategic lever to diversify acquisition, test new environments, and build a broader presence across multiple touchpoints. Lumigency helps brands unlock this potential through a structured, performance-driven, and partnership-oriented approach.

If you are looking to launch or scale your affiliate program, Lumigency provides the strategic expertise and network to make it a sustainable growth driver.