Loto Studios

Loto Studios is an independent technology and creative studio based in Turin, Italy, specializing in 3D visualization, real-time interactive experiences, XR and applied Artificial Intelligence.

We help companies transform complex products, ideas and processes into engaging digital experiences, combining high-end visual production with software development.

Our core capabilities include:

• 3D Visualization & Animation – product visualization, CGI, technical animation, CAD-based workflows and high-quality digital content.
• Interactive Product Configurators – real-time web and 3D solutions that allow customers, sales teams and stakeholders to explore and customize products.
• Virtual, Augmented & Extended Reality – immersive applications for training, product presentation, simulation, cultural experiences and interactive storytelling.
• Real-Time Development – interactive applications and experiences developed with technologies such as Unreal Engine, Unity and web-based 3D frameworks.
• AI Solutions & Virtual Assistants – conversational AI, intelligent technical assistants, AI-powered avatars and tools designed to make information and digital experiences more accessible and interactive.

We work across industries including automotive, aerospace, industrial manufacturing, architecture, retail, cultural heritage and tourism.

Our approach combines visual quality, technical development and business objectives. Rather than treating CGI, immersive technologies and AI as separate disciplines, we integrate them to create practical solutions that can support marketing, sales, training, product communication and customer experience.

From an initial concept or existing product data to the final interactive experience, Loto Studios can manage the complete digital production workflow.