The Lobby - Hospitality Digital Agency

The Lobby is a specialist digital marketing agency working exclusively with independent hotels, boutique properties, and independent restaurants. Based in Lisbon with clients across the US, UK, Australia, Portugal, France, and Germany, we work with hospitality businesses where brand and positioning are taken as seriously as the bottom line.

We don't start with campaigns. We start with brand — building the recognition and positioning that makes direct bookings the natural outcome, not the exception. Every engagement begins with a full audit of your digital presence, booking data, and competitive set before we touch a single channel.

Our services span strategy, website and UX, SEO, paid media, email marketing, and analytics — delivered by a dedicated team of hospitality specialists who understand the difference between a boutique property and a chain, and market accordingly.

The result: an audience that seeks you out, books direct, and comes back. Less reliance on OTA commissions. More national and local digital presence. More value in every booking.